Aligning Public Park Values with Corporate Partners

Feb 17, 2021  16:00

(GMT -5:00) Eastern Time

Event URL:
Hosted by: World Urban Parks -

Increasingly, corporations are seeking to align their philanthropic and sponsorship activities with their overall organizational values. Urban parks offer tremendous platforms for this activity, but frequently park leaders do not appreciate the value they bring to the private sector in this space, and we are unsure of how to engage the natural conflicts between public commons and private business activity. JK McKnight is a leader in this field as his team created and curated musical festivals that provided platforms for corporations to advance both their social values, and their desire for exposure to vital consumer bases. JK will talk through these relationships and give park agency leaders vital insights on how corporations look at parks and how we can engage them for long-term, resource-aligned programs that advance the public good, without selling out our core values.

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